What is up with this new Similar Products feature on the home page?

Personally, I think it slows the home page down and makes it too busy. I don't like...

1. The horizontal strip that appears on page load, it looks ugly and incomplete. Ugly_medium

2. Those See Similar buttons that hover over the big, coloured boxes. They are the wrong font and don't match the rest of the site stylistically.

It reminds me of those stupid "Intellitext" ads you see on lesser sites. It's cheap and tacky.