London 2012 Olympics Sponsorship: An Effective Panasonic Marketing Tool?

Panasonic is the Official TV Olympic Partner and 2012 London Olympics will be first aired in 3D. So does this mean 3D (especially sports) is best viewed on a Panasonic plasma TV and beats out the 3D tech on LED/LCD of Samsung, Sony, and LG?

Taking into account that Panasonic has been an official partner since Seoul Olympic Games in 1988, has your perception about the Panasonic TV improved/changed? Do you think their televisions are better than Sony, Samsung, LG, Vizio, etc because they sponsor the Olympic games?