Google Now Experiences

Hey, I thought I'd start a thread where people can relate their experiences with Google Now.

I was just shocked by it when I searched for Blockbuster (since my mom just signed up to get movies from there) and not a minute later, I got a notification on my Nexus 7 informing me of traffic to a nearby Blockbuster.

Also, a few weeks ago while I was volunteering at my local church for a week, it learned where I was going and gave me traffic there and back to home every day. When I stopped going, it stopped giving me traffic.

Anyone else been surprised by Google Now? Share it here!