Few one-meme blogs have succeeded like "Texts from Hillary," which garnered widespread attention and even a submission from the Secretary of State herself. But for creator Stacy Lambe, the Tumblr also helped propel him towards a job at BuzzFeed, where he now works. The New York Times has profiled Lambe and others for whom Tumblr became a proving ground for picking viral content successfully. As another memetic entrepreneur writes, "It may not always be readily apparent why something is more shareable than something else, but having that intangible quality necessarily makes that thing more valuable."