Twitter and NBC launching 2012 Olympics spotlight site to 'carry the roar of the crowd'

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We heard a few days ago that Twitter and NBC were partnering to be the "official narrator" of the 2012 Olympics. As the event kicks off today, Twitter and NBC announced they are launching a dedicated page to highlight tweets from "Olympic insiders," including players, coaches, and teams. The page is similar to event page Twitter previously used for NASCAR and the Euro 2012 Football championship, with a curated mixture of tweets (rather than everything that goes up with the Olympics hashtag). Oddly, Twitter says this page is available to "anyone in the US who visits Twitter.com/#Olympics" — it could be part of its deal with NBC. For users elsewhere, visiting that URL only shows tweets from the official @olympics account. For those of us stateside who crave real-time updates beyond what you'll see live on TV, this page looks like a solid source of information.

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