Verge Content via torrent,lucrative?

I was listening to the discussion on the latest Vergecast episode about verge related video appearing on torrent sites (it isn't .)
Would it be worth the verge crew considering rolling out their own tracker right here (to count the ad views- the verge would be even more cutting edge!) and putting maybe 4- 5 15 second ads for sponsors per episode of "On The Verge" for example.
I'd love to be able to watch the episodes on my washing machine.
Thoughts?