Why do flagship iOS phones and android phones get such close scores?

I ask because even though several tech reviewers are CLEARLY on the android train now (they choose android phones as their primary phone devices), the iphone and these other flagship android phones get within a tenth of a point of each other.

That does not make sense.

I don't think Josh believes the current iphone is about the same as an ICS nexus phone when it comes to his personal needs. It's almost as if he and others are tempering their scores by taking into account the concerns and desires of other people as well. Which is fine, but again, if I hooked up a lie detector/eeg/fmri to Josh/Chris/Vlad/Dieter etc, I think their PERSONAL feelings towards the newer ICS phones would rank them higher than the current iOS offerings.

Am I crazy?