Countless people use Google when planning their vacations or other travel, and now the company is looking to augment its information with one of the world's more prominent travel brands. According to the Wall Street Journal, Google is planning to purchase Frommer's from its publicly-traded publishing house, John Wiley & Sons. The deal hasn't been officially announced yet, but the WSJ says that it'll close "shortly" and also noted that a John Wiley & Sons spokesperson confirmed the pending sale.

It sounds like it's not entirely clear what Google plans to do with Frommer's once the purchase is complete. The report indicates that Google's purchase would be meant to improve local reviews around the world; Google hasn't yet decided if it'll kill off the Frommer's print book brand and make all of its content online-only. Additionally, the company may roll Frommer's under Zagat, which Google purchased nearly one year ago. Regardless of what Google does with Frommer's, having this wealth of travel information will certainly help the company's mission to provide more intelligent and tailored information to its users.