Following the release of verified accounts a year ago, Google+ is now unveiling a first wave of custom URLs for brands and celebrities ranging from Britney Spears to Ubisoft. The shortened URLs trade long alphanumeric strings for more memorable addresses like, giving your followers (and customers) a quick way to find your profile. Don’t get too excited about staking your claim just yet, though — Google says it’s rolling out the new URLs to a short list of verified profiles first, and that it isn't ready for public signups.