A year after HP acquired Palm it renamed its new prize the webOS Global Business Unit, and now, a year later, it’s switching things up again. This time, the name of the new identity is Gram, reports webOS Nation, and along with the name change comes a refocusing; from consumer devices to "software, user experience, cloud, engineering, and partnering," presumably employing Open webOS and the web standards-based Enyo application framework, although we learned in May that several core contributors to the latter are on their way to Google.

Whereas the webOS GBU was a business unit within HP, Gram will be its own company; still wholly-owned by HP, but with the latitude to look for outside investment, says webOS Nation. It’s not clear what exactly Gram is going to offer, and it might be a while before we find out. HP Chief of Staff Martin Risau recommends employees answer questions with, "Gram is a new company. We are in stealth mode on our product offering."