Last month gaming webcomic Penny Arcade launched a Kickstarter experiment, attempting to replace its advertising income with funding from fans — and it turned out to be a success. The crowdfunding campaign ended today, and not only did Penny Arcade manage to meet its initial goal of $250,000, it also surpassed its loftier stretch goal of $525,000 — which means there will be no ads on the homepage of the site for one year. The goal was achieved with just six minutes to spare.
The campaign managed to attract a number of higher-end donations along the way, with one donor paying $9,999 to have lunch with creators Jerry Holkins and Mike Krahulik, and another two spending $7,500 in order to become Penny Arcade interns for one day. And while the site didn't manage to reach the next tier of its stretch goals, it appears as though fans can expect to see that reward anyways. "We decided that we are doing Lookouts no matter what!" Krahulik said on Twitter, in regards to a six-page comic strip that was promised if the campaign reached $550,000.
we did it! No ads on the front page! Thanks so much everyone!— cwgabriel (@cwgabriel) August 15, 2012