Why Surface RT might be successful.
#1 - if they come out with pricing that is high enough to indicate "premium" but undercut the iPad. No $199 bullshit here.
#2 - Only 32/64GB storage options with no LTE means you only get 2 to choose from which is actually good from a consumer standpoint. That's how Apple got success in the first place, you present high quality products with limited range of options.
#3 - A series of classy Apple-like ads that tug the emotional strings.
#3 - Be patient and don't cut prices.