War of Nexii

I was on Techno buffalo and saw a post about a rumor that there are nexus devices that are being prepared for winter this year by LG, Sony, and Samsung. Each company is suppose to be creating their own nexus device. They spoke of the aosp support for the Xperia s to make it seem more logical. With different oems creating nexus devices will this turn into a spec war?

Source: http://www.technobuffalo.com/companies/google/android/both-lg-and-sony-preparing-nexus-devices-says-report/