If Microsoft is not going to launch WP8 before the next iPhone...

Last time when iPhone 4S was released, I guess it was only weeks before the Galaxy SII was released and all of them were queuing up to buy their hardware beast. Samsung wanted to cut into Apple's market and saw the iPhone 4S launch as a opportunity to get more eyeballs and customers. It setup pop up stores next to the Apple Store in cities like Sydney. I happened to be there witnessing people waiting in queues in early mornings to get their SII. Samsung gave away the phone for only $10 for the first two customers of the day. This proved to be very successful and the news was all over the town. Samsung manged to get some mindshare of its own even baiting the iPhone launch. This time they have the Note 2, but can they push the ATIV S like they push their Galaxy series. But to that MS should give them an opportunity. With the next iPhone looking to be released in September end, does Microsoft and its partners like have any guerilla strategy ? Its not as big a thing for Samsung like it is for Nokia.