Although, yes, this is technically Samsung's first Google TV device, a more accurate description for what we saw today at IFA would be that the company is adding Google TV-related apps to its already expansive SmartHub suite. But those three apps arguably make up the entire Google TV experience: Chrome (without Adobe Flash support), YouTube (updated from its previous version to be much snappier and support keyboards), and most importantly the Google Play store (with "most but not all of the Google TV apps," according to a Samsung representative we spoke with).
Using Samsung's own Smart TV Wireless Keyboard is practically a requirement given all the search bars involved. It's definitely a value add for Samsung's lineup, but if you've already got an Android phone or tablet (or anything in between) laying around, the experience is going to feel subpar in comparison. A Google TV-infused Samsung smart TV is due out it this year, and while we tried it out a 6000 Series TV, even then the representative would not confirm what television models would get the apps or when.