People in the know..
I've just come form Ars Technica reading about their staffer's set-up and it was very obvious to me that every single one, apart form one lonely MS editor was using OS X, either a desktop, macbook or both.
Watching the Vergecast, everyone walks on using Apple equipment. The Verges 'what's in your bag' feature almost everyone uses MB's too (apart from one but then I haven't read all of the articles).
So my question is: Do people in the know use Apple hardware?
Make that what you will, I haven't done extensive research but that's the overall feeling I get.