In a recent interview with Time editor-at-large Harry McCracken, Ken Segall talked about his experiences as former director of Apple's ad agency, TBWA/Chiat/Day. The interview — hosted by the Computer History Museum in Mountain View — is full of interesting anecdotes and insights from Segall's time working with Steve Jobs, like Jobs' role as a metaphorical father figure:
You need to know that if you don't succeed, you may pay for it with your job. "What have you done lately," that kind of thing. And I think that there was this thing going with Steve, it's like, you know, you want to please your father, because when dad is happy, you will be happy, and he'll gush enthusiasm and you'll feel really good about it. But at the same time you would know that when dad is mad, you're gonna get a whoopin'. So when you worked with Steve you knew that there would be consequences if you failed, which you would rather not experience, and that would sort of give you a little extra push, but you wanted to please him, and you wanted to do great things and he was the leader who would push in those directions.
Although this rather long video contains a lot of the same information and stories shared in Segall's book, Insanely Simple: The Obsession That Drives Apple's Success, the interview also goes in depth with Apple's advertising strategy, which Segall believes may have taken a turn for the worse lately.