Counter Point to Tom Warren's why Microsoft needs to drop the desktop
Nope. Tom Warren you do not see the Microsoft I do.
This is why there are two fundamentally different executions when it comes to the idea of a tablet device, the so called post PC. Microsoft has more than ten plus years of XP, Vista, Windows 7 tablet devices, which even in their niche, never made a bigger crater after its initial impact into the market place. They were crappy.Tom Warren calls it the Microsoft Legacy. But even the iPad's success shows you cannot shoehorn it into a PC/Mac replacement full-time. You have to compromise. It was never designed that way.
The Hill vs. The Mountain
The iPad is the perfect casual computing device human kind has ever invented. Even admitting this; the top of that hill still isn't high compared to the mountain that has been the entire laptop/desktop productivity workflow for decades. In Steve Jobs parlance you cannot haul even the smallest trailer with an average vehicle for any extended period of time. You still need a truck. Call it a sleek Macbook Air. It is a truck. Call it resolution busting Macbook Pro; still a truck. The iPad is no truck, more like a fast, zippy convertible.
But Microsoft Windows 8 efforts just might make it more than a couch surfing, on-the-road-go-to video watching center; pushing it beyond an entertainment device into a perfect all around star.
Microsoft is taking their bread and butter OS and merging their whole software stack in one iteration. Wide-open-throttle. Unprecedented. Even if Windows 8 gets lukewarm market penetration it doesn't matter. The change has been made. The growing pains exercised.
The next Windows OS cycle refresh will have already been thought about and improved upon. The missing thing every media-tech pundit has forgotten is when Microsoft learns their lesson they evolve ceaselessly. They are after all still one of the best software engineering companies; occasionally bested by Google or Apple once in a while.
Apple by far has settled into a slow dedicated march of software updates and perfecting their unbeatable hardware-software stack. Microsoft is no hardware software stranger either with the Xbox, Zune, but severely lacks the size of Apple's vertical game.
Apple is the mobile space king and huge into jettisoning legacy technology. But how many years before we see a total merging of Mac OS X and iOS? Two, maybe three? I believe it will happen. But like it or not. Results yet to be tabulated, analyzed post Windows 8 launch day. Microsoft has made its move.
I just cannot bend light around Mr. Warren's call to ditch Window RT desktop and refocus it into a coherent stable strategy or sound advice.
Microsoft knows the desktop UI is still badly needed in some cogent mobile form to get work done. Mr. Warren also glosses over the key in Microsoft executing their two part vision. The Surface as part one and its often forgotten second punch: the Type and Touch Covers. It isn't like they put Windows 8 together and forgot they had this desktop thing added in as an afterthought. They designed around it as an always ready go to center. A pivot point for work and play.
A Natural Halo Effect or The Devil Effect?
Microsoft is also inviting users to jump into their ecosystem with both feet since Windows 8 phone will be coming at same time. So which is it Mr. Warren: Which reward does Microsoft's efforts carry? A natural halo effect or the devil effect?