The difference between good marketing and dubstep

Posted by 1 Infinite Loop on September 16, 2012 10:43 am 32

This is the difference between good marketing and dubstep, a form of music created in the late 1990s. Spot the differences.

Good marketing:

Apple - The new iPad - TV Ad - Do It All (via Apple)

Introducing the All-New Kindle Fire HD — Amazon TV Commercial (via kindle)

Nexus 7: Curious (via googlenexus)

Dubstep:

Surface by Microsoft (via surface)

For comparison with good products that crashed and burned:

Microsoft Zune 4, 8, 80 - Zune Originals - Promo Video (via ZuneOnline)

Palm Pre Commercial -Go With The Flow (via cxwe090)

And for fun since I came across it and have never seen it:

<script src="http://player.ooyala.com/player.js?width=896&deepLinkEmbedCode=NybHc3NTpzk7Ubvyd8zGKPzcojxmjdtj&height=504&embedCode=NybHc3NTpzk7Ubvyd8zGKPzcojxmjdtj&video_pcode=ppbnY65tdYh_HxFfIkVstq2Iq_oQ"></script>

When it comes to commercials, copying the fundamentals of what Apple does is the smart thing to do. They simply show the final product being used.

Edit:

And... Microsoft has chosen not to do the smart thing, contrary to those below who thought that it was just a teaser and not a sign of things to come.

A product for members of their local Glee club:

The Surface Movement (via surface)