That ad needs its own name, what should we call it?

So I head to the verge today and get to the main page and I am greeted with what looks like someone hacked the site and started ripping the page up and shrinking everything into a black hole. Then I saw that it was an ad. Now most ads are not that involved, this was kind of a different beast and I think it deserves its own name since its presence was so much... stronger than most ads.

So what should we call it?

I am leaning towards the Adpocalypse - inspired by the creepy palm lady ad creator

http://www.youtube.com/watch?v=tSMj5RoYdEI

and the over the top subtlety of Lovecrafts Cthulhu

Cthulhu_medium

via suvudu.com

Missoin successful, the most noticed ad for microsoft yet. (I actually don't mind over the top ads btw - I'd take a few of those vs the same samsung video about watching a video while doing other stuff every time a video loads)