'Ubik': Chapters 1 thru 5: Discuss!

9780547572291_hres
Here's the thread for discussing Chapters 1 thru 5 of Ubik by Philip K. Dick. I'll be back tomorrow once I've finished them up -- and remember -- no discussing beyond Chapter 5 in this thread. If you haven't finished up to Chapter 5, you might want to be careful reading this thread!

What do you think of Ubik so far?