The HTC 8X vs Nokia Lumia. Shameless copying?

Lumia 900





I think not.

The designs are, at a glance, similar: Matte finish. Bold, uniform color. Soft edges. Curved display.

But I sustain that this is primarily coincidence, and in fact commend HTC for following this direction despite obvious similarities. I feel the designs of the two companies evolved from different sources and happen to be converging at mutual point in time, for a mutual software backbone. Any likeness of the 8X and 8S to the Lumias doesn't come from an attempt to copy Nokia’s design, but rather from an aesthetic that is inherent in HTC's desire to physically match the design language of Metro.

Yes Metro, dagnabbit. Modern UI sounds so dumb.

In other words, if I had never seen a Lumia phone and were attempting to design a product inspired by Metro, I think there's a good chance I'd come up with something similar.

Matching the Design Language of "Metro":

Metro is about being "authentically digital": getting rid of fake textures, cheesy skeumorphism, unnecessary glossiness, etc. It features bold, solid colors, simple transitions, and squares. Lots of squares.

The 8X(and 8S, to a slightly lesser extent) seems to aim for precisely that. Making the phone's hardware feature patterns or textures, a la Samsung or Motorola, would immediately detract from and clash with Metro's design. And since gloss is to Metro like open-source is to Apple, a matte finish makes the most sense.

I mean does Samsung's Ativ look like a better match for WP8 to you?

Unibody polycarbonate helps maintain the uniformity of structure, color, and texture. Metal construction would interrupt the design, as it would necessitate a plastic or glass part to the back of the device for the antennae to function properly(see One S, iPhones 1 and 5, etc).

Authentically Digital, but Authentically HTC:

But it's not just Metro that HTC is taking cues from; the 8X is also evolved from their very own Android flagship, the One X. This is a phone which already features unibody polycarbonate with a matte texture, as well as a curved display. Having a similar construction connects the two phones aesthetically, and the signature HTC grilles are visibly present and highlighted by color on the new devices. To me, the 8X largely resembles a One X redesigned for Windows Phone.

Take the One X, sharpen the corners, drop it in a bucket of paint, and you're already getting pretty close:


So if it wanted to be so "Metro", why did HTC chose to taper the design instead of just making a plain rectangular prism? For one, a curved screen makes it easier to use WP's frequent side-swiping. Then, well, there's issue that people actually have to hold these things, and a tapered design is simply more comfortable. This is especially true with larger screen sizes, where more reaching means more uncomfortable pressure on the palm. It also has the nice side-effect of making the phones look and feel thinner than they are. I mean the iPhone 4S looks nice, but it sure doesn't feel as nice to hold as my tapered One S. In any case, the tapering is quite different from the Nokias, which are more cylindrical.

And so, just that short train of thought leaves us with a phone that comes in solid colors, a square shape, matte texture, tapered edges, curved display, and polycarbonate construction.

A Different Source, a Similar Destination

Nokia's design, on the other hand, evolved from a completely different direction, and somewhat coincidentally. Its current design language can be traced all the way back to at least the Symbian N8, going N8→N9→Lumia 800→Lumia 900→Lumia 920.

The N8 started the matte-finish with bold colors and cylindrical tapering:


The MeeGo-running N9 followed the N8, and is basically identical to the subsequent WP7 Lumia 800, which defines what people identify as the "Nokia Look". It just so happened that the N9/800 solid-colored and seamless construction seemed to fit Windows Phone quite well.

As such, I do not think the Nokia phones can be said to have been designed solely with Windows Phone in mind, because their aesthetic started long before WP7's release. With HTC, the design seems to have evolved from the start with the specific purpose of application to Windows Phone 8.

The unknown variable here is just how long ago Nokia knew they'd be running Windows Phone. Was the N9 redesigned to further match Metro because of prior knowledge that the hardware would be re-applied as a Windows Phone device? I've seen conflicting information on this. Watching the design videos for both the N9 and Lumia 800 only further muddles the matter. But if it was, I don't think it played a such a dire role given many of the elements already present in the N8 and other previous Nokia phones.

A Windows Phone Family

At the end of the day, for whatever the reasons may be, HTC and Nokia's related aesthetics are a good thing for Windows Phone as a whole. As the products of the two main players in the market, these designs give WP8 readily identifiable visual character, in the same way you can identify an an Apple product at a glance, or you used to be able to identify Android HTCs by their chin. In any case, Nokia has started to shift gears a bit, moving towards glossy(*cries*), which will help differentiate the companies' products at the store stands.

I also completely think it's possible Microsoft had a significant influence in the design process, as they might have had for the Lumias, and tried to direct them towards the colorful styling in order to strengthen brand presence for the OS(and knew Samsung probably didn't care, since they are so successful on Android).

Personally, I expect HTC to do quite well with this new lines of phones, quite possibly better than Nokia, simply because I believe the designs are more universally attractive than those of the new Nokias. As nice as the Lumia 920 and 820 are, people are growing tired of gloss. Then they'll see the HTC's that have similar functionality, but(imo) cleaner designs. And blue.

Then there's the issue that Nokia has previous shown more carrier exclusivity than HTC has. If they continue to have their flagship available on AT&T only, their potential US sales will be greatly diminished. Besides, it's not as if HTC is a newcomer, it already has a strong following of its own.

But we'll see. Whichever way things go, I think the outlook is better than ever for the Windows Phone ecosystem. I might just move away from the Android Army.

*Note: I posted this in the comments for a Verge story, but realized that it probably went to waste there, so I'm reposting here with some modifications. Plus I thought it'd be fun to make my first "real" post here*