If WP8 is to succeed, it has to take marketshare from Android not Apple
A big deal has been made of maps and scuff marks on the iPhone, nevertheless, it is sold out everywhere. iPhone is strong in the US and competitive with Android, but globally Android is by far the dominant platform.
But don't worry about Apple, they will be just fine. There is speculation that it might one day be worth a trillion dollars.
It fun kicking Apple around after the negative publicity it has gotten.
But make no mistake, Android is the main competitor. For windows phone to succeed it has to go through Android. Good luck with that!