Etsy has announced plans to invest over $250,000 on Google Product Listing ads, and offering placement in Google search results for vendors. Google's Shopping section will be moving to a paid-inclusion model in October, and without ponying up for advertising space Etsy sellers ran the risk of losing out on valuable search traffic. The new investment should help the online retailer, while also lending the firepower necessary to compete with larger, entrenched players like eBay. Etsy's sponsored advertisements start on October 2nd, and sellers with at least one active listing will be enrolled automatically. As a result of Google's country-specific restrictions, however, the offering is limited to sellers in the US.