"That's the new Kindle, right? No? Oh, so it's a Nook."

With three sentences, my mom laid out Sony's problem in the ebook reader market. It's not that there aren't good options — the Kobo Touch is a very good device, and Sony has in the past built good ebook readers — but the Kindle and Nook brands are so entrenched and so synoymous with the category that any competitor needs to offer something exceptionally compelling to have a chance.

Sony's latest model, the $129 PRS-T2, is mostly an apples-to-apples competitor with the latest Kindle: it has a six-inch E Ink Pearl touchscreen, is extremely light and thin, and has battery life you'll measure in months instead of hours or days. There are a few new features, though, including one possible game-changer: Evernote integration that lets you sync all your notes, highlights, and bookmarks to your phone or computer. This kind of "active reading" is something no other manufacturer has solved, and it's one of the biggest barriers to leaving print behind. Has Sony torn down that wall, and can it use Evernote to get a foothold in the market? Let's find out.