Nokia and MSFT need a lesson in marketing ... so stupid.

Posted by Guidomq on September 5, 2012 12:30 pm 36

Nokia has been doing this for years and so have numerous other companies to be honest.

What i mean is announcing product then waiting and releasing then some significant time afterwards. It makes little sense to do this and to be honest what proves this is (unfortunately i have to say it) but Apple strategy is a proven formula.

it makes sense to announce a product and make it readily available to consumers after the announcement, this way you get to capture the mindshare as well the part of the population who see the product and want to buy it thus have made their decision on weather or not to purchase the product. you do not need to convince this portion of the consumer market as they are ready to give you their money, leaving time between the announcement and the availability of the product only allows doubt and comparison to take hold of that portion of the market who you had already leaving you with more customers to convince in the long run.

Nokia has been doing this for ages, i remember going on the Nokia site being prepared to buy a phone and see one with a coming soon banner on it and deciding I'll wait after approximately 2 months of waiting for the damn N73 i just gave up, lost interest. and this was back in 2005 or so, when nokia had the phone market by the balls.

the rules have changed, they've been changed by Apple who are so effective,

1) Apple leaks very little prior to an announcement (i phone 5 leaks aside) they have a track record of keeping things mum. This is damn usefull at not killing the buzz once the announcement arrives.

2) Apple has the products ready to ship or almost ready to ship by the time they make the announcement, this captures those customers as i mentioned earlier.

3) they do the same thing every year, repeat the cycle, keep it mum, release at the same time of year and have the product ready to go. repeat. so simple and so effective.

no I'm not a apple fan-boy by any stretch of the imagination, but you have to hand it to them they have thought this through.

it is such a key component to success of a product, I Simply do not see why Nokia cannot just wait until everything is sorted and ready to go before making the announcement, i understand they have worldwide commitments, with numerous carriers and countries and support for each but, common to revitalise a company that makes the most sense, everyone gets their new phones at the same time all over the world. start building a schedule, that people become accustomed to. that's what people love look at sports there is a season so everyone know where they stand and what is going on.

Nokia loves to just inject products into you at random points throughout the year. it's so silly.

Just have a Lumia announcement at one event at one point of the year, release all your lumia phone at that point with all the accessories and just wait for them all to be ready. The products are awesome enough.

This is something MSFT and nokia should have sorted out at the beginning of their partnership. i.e. Since we (nokia ) are the flagship OEM lets work with windows phone to have a schedule, instead of announcing the phone then the software then slowly releasing the product after the announcement, it should have been done with a bang.

Here's windows phone 8 and here's the Nokia Lumia range boom done, you can get it on this date in 1-2 weeks from now. done people sold take my money. see you next year .

That's my opinion anyway.