Fanboying and trashing companies, who's fault is it?

When I look back at the history of the PC industry, I now realize who started this crap. Steven Jobs, with his "holy crusade". Before the Mac, everything was jolly & genial in the nascent computer industry. Everyone got along well, everyone was into technology there were no "religious wars". But Jobs had to make it like that, and since 1984 everyone has been at each other's throats. Since 2005 "Mac vs PC" it just got worse and worse. The evidence of that legacy is all over Verge/Engadget comment threads where one faction praises their company to the high heavens and trashes all the competition as vile/corrupt/ripoff artists/etc...

I can dream of a day that we'll all be like Steve Wozniak and love ALL technology, but Apple's poison pill might be too deeply taken.