Amazon's September 6th launch event is underway and we're tracking all the new announcements from the Kindle maker. First up is the brand new Kindle paperwhite ebook reader, which comes with much improved pixel density, better contrast, and a $119 price. The cost rises to $179 if you want the 3G version, with both available to order today and shipping on October 1st. The entry level price for owning a Kindle has been lowered to $69, with deliveries beginning on September 14th.

The updated 7-inch Kindle Fire features a faster processor and twice the RAM for just $159; orders begin today and it will ship September 14th. Amazon's also going big with the Kindle Fire HD family that will come in three variants: a 7-inch tablet that will retail starting at $199, an 8.9-inch version for $299, and an LTE-equipped version that will start at $499.