Alongside Amazon's announcement of its new Paperwhite devices, the company is dropping the price of its least expensive ad-supported ebook reader to $69. While it doesn't have the front-lit display of its newer sibling, a 12 percent drop from last year's $79 price could make the cheapest Kindle even more attractive, and the ad-free version is getting a $20 discount as well, from $109 to $89. Aside from the price changes, the device is very similar to last year's model, offering the same 6-ounce weight, Wi-Fi connectivity, and 6-inch E Ink screen, but it adds the new fonts and crisper text of the Paperwhite devices, all wrapped in a new, black case. If that combination sounds good to you, the company says the updated device is launching on September 14th.