Amazon does it right
"Now this is how you do a product announcement event: product demos, prices, ship dates. Really impressive stuff at extremely aggressive prices."
I have to agree.
Bezos is a great showman and he had a great range of products at killer prices
Contrast this to MS and Nokia with promises but no timescales, no prices.
I wont be buying a Fire as I have no use for a small tablet but I'll be having a Paperwhite Kindle as soon as I can