Nokia Marketing Genius

Just a thought... Nokia have been caught "faking" the 920 OIS (as if nobody ever did anything fake in an advert before) and generated huge publicity (even got on the BBC website). They then get The Verge (who broke the story) out and about with actual smartphones to test their claims and the 920 *still* blows the competition away, BUT THIS TIME WITH THE EYES OF THE WORLD ON IT!!!!... IS THIS THE GREATEST MARKETING CAMPAIGN EVER?????