Was that ad commercial incident an accident?

Just read an article at wpcentral stating that Nokia is looking into what happened with the Ad that they placed. It seems there was a lack of communication between Nokia and the people in charge of the Advertisement.

I love Nokias phones and have seen many videos regarding the Camera's abilities, which by the way are Superb! Nokia apologized and should've just shown the actual video of the OIS, because it pretty amazing!

Could the advertisement been a inside problem? Does it even matter anymore?

http://www.wpcentral.com/nokia-reportedly-investigating-lumia-920-ad-gate