Brand Name

"That's a brand name. I stand behind it. I guarentee it. They know that, even if they don't know me, anymore than the...the chairman of General Mills."

This quote is a highlight of one of the points brought out in this article that shows the importance of Branding properly and many things that it takes for a mobile company to do to succeed or to stay on top.

Its a nice common sense read. Enjoy.