Just a day after confirming that consumers would be unable to opt-out of the Kindle Fire HD's integrated lockscreen ads, Amazon has reversed its decision. Confirmed in a statement issued to The Verge, users will now have the ability to disable "Special Offers" by paying a $15 fee. In an effort to keep retail costs down, Amazon has implemented advertising space into the software of each model in its Kindle range. According to the statement, Amazon believes few users will opt to pay the extra fee, but that they should be allowed to have the option. In any case, those concerned about the potentially intrusive ads can rest easy.