Nike+ FuelBand

9.0
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Reviewed by Verged (Currently owns)

The Nike+ FuelBand is like your own personal accountability partner. It's always there, sitting on your wrist, waiting to tell you just how much (or how little) you've done today. It does this through the use of a mysterious metric, Nike Fuel.

Performance - all movement is not equal
The FuelBand works well. The device seems to know the difference between vigorous activity and not-so vigorous activity. Yesterday, I started the day by making breakfast, doing the dishes, watching a little TV and doing some chores around the apartment. This earned me about 450 Fuel Points for those 5 hours, so about 90 points per hour. Then I went for a 20 minute jog, and that earned me 800 Fuel Points. Big difference!

"You can't score without a goal"
In my first week of using the FuelBand, I've discovered it's not so much about how you move it, but how it moves you. The whole purpose of having the FuelBand is to see if you can meet your daily goal. Once you hit that goal, Nike encourages you to start streaking (not that kind of streaking) - 3 days in a row, 5 days, a week. It does this through a mobile app (iOS only) and web app. The apps are the key for me - having a number at the end of the day is nice, but I want data, and the apps provide that. I can see when my "spark" was (my most active hour), when I hit my goal, and a chart tracking my activity through the day. If you have a friend with a FuelBand, you can compare your activity vs. theirs. I'd be lying if I said my competitive streak hasn't kicked in!

Final Thoughts
The FuelBand definitely has inspired me to move more. Some of that may be an infatuation with a "new toy," but I think my use of the FuelBand will continue because A) it's something that's easy to wear because it's light and it looks good, and B) the varying degrees of data it provides. There are other personal tracking devices that can do a lot more (such as the Jawbone Up and the Fitbit) but the limitations of the Fuelband actually work to its advantage. The Fuelband and its data work for you, not the other way around.

The Breakdown

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  • Design 10
  • Software 8
  • Features 7
  • Performance 10
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