Eutelsat Launches Europe's First Dedicated Ultra HD (4K) Channel

Is this the answer to everyone's 4K Content Question?

Here's the link:

Source

From the article:

"The first transmissions of content filmed in 4K will start on January 8. Delivering a resolution of eight million pixels, four times the resolution of HDTV..."

It's unclear what they're doing to get around the bandwidth issue, seems like they're just sending it up, but I still don't really understand how they're getting around the bandwidth issue. Plus there are like only three people in the entire world who can receive 4K content, I mean even the CEO of Sony, Kazuo Hirai doesn't have a 4K TV....

Whats your take? And is there anyone out there who can verify this, or used that channel?