Microsoft should redo the low end Surface
Since Surface RT is a disaster on so many levels and they never really marketed the product well in the first place... Microsoft should create a Surface X using a Clover Trail chip. In the commercials, instead of having dancing school children... have a representative talk about how it can run all of the customers legacy software.. maybe have it filmed at a best buy style store and still have an opening for tablet applications, include the Type Cover in the commercial; include it with the cost of the low end model.
at the bottom of the screen at the end of the commercial mention the price but do not be over bearing with it like the company is desperate to compete. Have it lateral with the cost of the iPad.