This is what it takes to be the #1 Android Manufacturer
Excellent article by Forbes on the rise of Samsung; Rise of Samsung.
Samsung spent $349 million on marketing in the U.S. in the first three quarters of 2012, compared with $191 million a year earlier, according to Kantar Media, a research firm. But CMO Pendleton is quick to point out that without a great product, all those dollars wouldn't have much effect.
Well put. With that said, I don't want Android to become a monopoly, but Sony and company should read this and take a few notes.
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