Apple's Human Interface

Hello guys,

this morning I bumped into this article from Macword

I agree because I think the main power of new generation apple's products is the revolutionary human interface that I still love even if it's the same since 2007. Because when I went to buy my iPhone, I knew what I'm gonna buy: a simple use smartphone and I feel like I have a mini Mac in my hand and it's all I need.

I don't need to personalize it too much, if I want some different things I've got my mac. My phone should be easy to use and my iPhone is.

What do you guys think?