The project lead on Google's first game, Ingress, has laid out three principles that he believes will drive the future of gaming. John Hanke told Co. Design that game designers need to "uproot the couch potato," "think beyond the phone," and use "innovative ads" rather than in-app purchases or distracting banner ads. Pointing to Ingress as a poster child for his philosophy, Hanke reveals the location-aware sponsorship deals that were arranged to keep the game banner-free. Whether you agree with Hanke's ideas or not, it's certainly an interesting proposition when compared to the popular freemium model.