Best Part About The Verge?

What's the best part about The Verge? What sets it apart from other tech websites (ie Engadget, Technobuffalo, CNET, etc)?

One thing that really stands out to me are the reviews. What I like most of all is that the ratings actually have value. Very rarely do you see something get a 9 or 10. While not perfect, I feel that a lot of other websites just say everything is good, and The Verge tells you if something is great.