The Verge is time travelling?

No but seriously. I have a very genuine question regarding CES coverage/inner-workings.

I'm watching the CES live stream from Sony live right now, as well as reading The Verge. However, you guys already have a hands on/have published products Sony hasn't announced during the event.

I'm wondering, do you already get a hands on (as the article published seems to suggest) before they're announced during the event?