One up-and-comer in the smartwatch race is the Cookoo smartwatch, which is already shipping after it surpassed its Kickstarter goal. We stopped by to see the watch on the CES show floor this week, and were immediately taken by how basic the Cookoo is. Unlike products like the Pebble or MotoACTV, the Cookoo doesn't strive to provide anything more than alerts to your wrist. Alerts are provided in the form of a handful of icons that flash on the display that makes up the watch face. When you receive a notification, which is beamed from an iPhone 4S or iPhone 5 over Bluetooth 4.0, the watch will vibrate and make an audible alert.

The Cookoo does get a bit more smart when it comes to its "command" button. You can set three custom actions — activated by a short, medium, or long press — which can include anything from automatically checking in to your nearest location on Facebook, remotely take a picture from your phone, or turn on a sort of panic mode to help you find your iPhone. It can also notify you when your phone's battery is low. Everything is controlled from a poorly designed, barebones app which will need to run in the background, of course, to send information to the watch. While the features are certainly limited, the watch is expected to last a year on a disposable battery, and it's waterproof to 50 meters. The watch itself is almost all plastic, save its aluminum back plate, and it's rather chunky. Still, if you're looking for a basic smartwatch, you can pick the Cookoo up now for $129.99 from the product's website.