What Should Microsoft, intel and the OEM do to save the PC market or adpat it to the new era of mobility?
With the recent report on the PC market share showing a continuous market decline, there are many questions as what should Microsoft, its OEM partner and Intel do to circumvent the decline and maybe even reignite the PC market. With consumer primarily going mobile, it is no doubt that there are lot of technological and even economic strategy that all this company inevitable have to do to address this issue and adapt to the brave new world of tablets, heterogeneous OS landscape.
With the rise of Android on the mobile front and Apple doing great with the iPhone, should Microsoft give Windows Phone OS, or even big Windows so that OEM can push Microsoft's mobile and Desktop operating system? With the release of Windows 8, Microsoft is trying to address one of the many aspect of the ever-changing technology world; having a mobile operating system with great touch. But is that enough and should Microsoft give its operating system away? First even if Microsoft decided to give away Windows, that does not mean it will be open and it does not have to be. The point of my post is not to argue open VS closed because they are good in their merits. Photoshop is an closed software but it is hard to argue that it is not one of the best imaging editing software ever made. So going back to the point of this post, if Microsoft decided to give away Windows, it should do as an open project.
Microsoft needs leverage and get concession from the OEM, Microsoft, if they decides to give Windows to OEM for free, should have an agreement with the OEM to have all Microsoft services (Xbox Music, Video, games and etc, Map, Browser) as the default version on the OS, and even with the condition of not making Android tablets. Also, if Microsoft decide to give the OS for free, the OEM should have the agreement of offering cheaper product; cheaper but not crappy. It will hard for the OEM to walk away from that. For most people, default usually mean is the only thing that they will use as long as it is good enough. That will give Microsoft market share and keep the Google threat to a minimum.
There is this belief Microsoft decide to give Windows away, while keeping it close, what about Intel? I can think of two thins that Intel should do or is already doing to address the world of mobile devices. First, Intel should and need to build a processor that give you the power equivalent to an I5, I7 processor with great battery life. Apparently they are already aiming for that with the recent release of the Haswell processor and BT. While they are making progress, they need to work faster because the competition if moving fast and is already ahead.
Second, Intel should make its processor cheaper. Often, you hear people saying that Microsoft should make give Window away so that OEM can offer cheaper products. Las time I check, the operating system is vital as the processor. if OEM expect to get free software to make cheaper products, they should probably ask the same from Intel. I am not suggesting that Intel should give away its processor but is Microsoft the only company asking to give away stuff when OEM are willing to pay Intel their processors which I believe is far more expensive than a windows license. Making an operating system as complex as Windows is no easy work. that is why there is only a handful of company in the work making them. Why give it away
OEM, on their side, should do only two things, stop asking or expecting free operating system and learn to make better and more attractive products. The battle between OEM was, for a long time, what is the cheapest product they can release. Some people refer to it as the race to the bottom. And, if that was enough, they install a load of crap and overlooking the user experience. That needs to change on the era of elegant, light device. For all the talk about surface being a failure in term of sale, but I think surface is a success in terms of the aspiration that it brings to the design side of the PC. Hybrid type device and so forth. Just look at the new products Dell just announced and you will understand what I mean.
share your idea, should Microsoft give Windows away and keep it close? what Intel really needs to do? What is the role of the OEM to ignite the PC market or even extend it to new form factors?