Android 4.4 KitKat's launcher might be called "Google Experience"

http://www.androidpolice.com/2013/10/12/rumor-googles-new-launcher-in-android-4-4-is-called-google-experience-here-are-some-things-we-are-expecting-to-see-in-it/

There you go.

And you, Google. MOVE.