Next Generation Television?

I saw this project on Kickstarter the other day:

http://www.kickstarter.com/projects/mcbeck/a-la-carte-television-tv-on-any-device

It made me wonder: do people think this is where television is headed? Do you think buying individual channels is the way of the future, and do you think it could take on the big providers that are currently available?

It does seem like it's about time for the industry to change up, is this what will shake everything up?