Nintendo of America president and COO Reggie Fils-Aime is trying a novel technique to help the Wii U, taking on the role of a travelling salesman. Fils-Aime recently revealed via Twitter that he'll be heading out to select cities through a series of "tweetups" to play games with Nintendo fans, presumably to help drum up excitement around the struggling console. The COO then posted a picture of him playing the upcoming Super Mario 3D World with a group of gamers. No schedule has been revealed for when and where Fils-Aime will be making appearances, but you can get details as they come up on Nintendo of America's Twitter account.
While the tour may not make a huge difference, the Wii U can use all the help it can get. Despite a relatively successful first week of sales, the Wii U has had a difficult time gaining much momentum — between April and June the console moved just 160,000 units. A price drop coupled with a busy holiday season could help change the console's fortunes, but even if Mario can't save the Wii U, Fils-Aime sure is trying.