NBC, UPS, Starbucks, Apple — four very different companies with different histories, but all have one thing in common: they've refreshed (and, in some cases, replaced) their ubiquitous logos over the years. Copywriter Nick DiLallo explores these metamorphoses in a series of brief videos, transitioning from logo to logo in ways that are uniquely appropriate to the companies they represent. The Starbucks logo, for instance, "pours" into place, while a new UPS marque is wheeled in accompanied by the sounds of a delivery truck. All six are worth a watch on DiLallo's YouTube page.