The Verge Android app

So I have been wondering why doesn't the verge app hijack theverge.com links from, say, Facebook app and display the articles in The Verge app if it is installed? I really dislike how it opens the article in a new browser tab everytime I opened a theverge link..

For example, if there is a Google Play link, instead of opening Google Play in a browser, Android opens it/gives you the option of opening it in the Google Play app instead of inside the browser. And for links that cannot be opened in the Google Play app (eg. devices section), it will fall back to opening the page in the browser. That will make the The Verge app more useful IMHO.