Should Apple Pursue Sales or Morals in China?

Apple removed an app from the store that allowed Chinese users to bypass firewall and content censors, claiming it provided illegal content.

http://www.bbc.co.uk/news/world-asia-china-24383291

Apple's response was that it complied with all local laws, and some have remarked that to get broad access to the Chinese market, companies must censor or the government will make life difficult (as happened with Google)

There is a push to expand into China, but at the same time, enabling censorship is unethical.

What would be Apple's "right" choice in this situation?